Customer Communication Management Guide for the Public Sector
What does best practice look like in local government communications? Our new guide for the sector – ‘The offsite advantage - a new model for local government communications’ – presents a fresh, impartial way of looking at communications management in the local government sector. We question the traditional onsite communication production model and point towards a model that utilises offsite expertise to deliver efficiencies and excellence.
We’ve steered away from jargon to offer valuable knowledge that will aid councils in taking their communications management strategies forward.
We explain the meaning behind some commonly used terms such as digital transformation and hybrid mail. We look at the significant cost-savings available through postal optimisation. We explain the mechanics and importance of buying frameworks. And we explore the communication management-related certifications that any respectable supplier should hold.
A matrix of challenges makes this a critical time for communications management planning. Cost-pressures, the push to digital, the environmental/social drive and hybrid working patterns all combine to place huge pressure on legacy operations.
This guide offers a one-stop-shop of practical advice as you consider the next stage of your communication management evolution.