![Adare SEC Retail CCM 1](https://www.adaresec.com/hubfs/Website%20-%20Sector%20Images/sector-retail-1.png)
A real-world example
Lucy visits online retailer to buy a new laptop
Having narrowed down her selection, she makes her choice and adds it to her basket.
![Adare SEC Retail CCM 2](https://www.adaresec.com/hubfs/Website%20-%20Sector%20Images/sector-retail-2.png)
09:15am
At point of sale, Lucy signs up for a new store card
She completes the store card application form online.
![Adare SEC Retail CCM 3](https://www.adaresec.com/hubfs/Website%20-%20Sector%20Images/sector-retail-3.png)
09:16am
Lucy receives a text message and email confirming receipt of the application
Immediately, a text message and email come through to confirm that her application has been received.
![Adare SEC Retail CCM 4](https://www.adaresec.com/hubfs/Website%20-%20Sector%20Images/sector-retail-4.png)
2 days later...
Lucy receives a printed welcome pack and store card by post two days later
Her personalised welcome letter and store card arrive on Saturday morning.
![Adare SEC Retail CCM 5](https://www.adaresec.com/hubfs/Website%20-%20Sector%20Images/sector-retail-5.png)
That evening...
Lucy receives an email with a call to action to set up her account and download the app
That evening, an email reminding her how to set up the app arrives in her inbox.