A real-world example
Lucy visits online retailer to buy a new laptop
Having narrowed down her selection, she makes her choice and adds it to her basket.
At point of sale, Lucy signs up for a new store card
She completes the store card application form online.
Lucy receives a text message and email confirming receipt of the application
Immediately, a text message and email come through to confirm that her application has been received.
2 days later...
Lucy receives a printed welcome pack and store card by post two days later
Her personalised welcome letter and store card arrive on Saturday morning.
Lucy receives an email with a call to action to set up her account and download the app
That evening, an email reminding her how to set up the app arrives in her inbox.