Building on from our latest consumer research report – ‘Communication cut-through – Voice of the Consumer’ - we have now produced four concise ‘snapshot’ reports focusing on specific industry sectors: banking; insurance; utilities; and retail.
Each quick-read report looks at a handful of statistics of relevance to each sector, providing an instant overview of consumer attitudes towards important communication trends.
Amongst the topics covered across the reports are:
- Favoured channels of communication
- The importance of demonstrating sustainability
- Self-service and consumer autonomy
- Human contact vs automated response
And more.
These short snapshots aim to provide you with a useful coffee-length overview of sector-specific challenges and priorities as businesses navigate through tough economic times.
Common themes emerge, not least the serious consumer focus on sustainability. Smart communications management can help here, presenting a picture of corporate efficiency that eliminates repetition, confusion and wasted resources.
Find your sector report below and download for free. We hope the findings spark some interesting discussions amongst your own CCM teams.
Download Snapshot consumer research reports for banking, insurance, utilities and retail
