Mail Metrics secures MML backing and expands UK presence with strategic acquisition of Adare SEC

Acquisition positions Mail Metrics as a major player in the UK market, growing the business to 600 employees and £175m/€210m combined revenue.

Key Takeaways

Combined revenue projected at £175/€210 million in 2024.
The acquisition of Adare SEC, increases headcount from 150 to 600 employees.
Acquisition strengthens offer into regulated customer communications

Download

Mail Metrics, a rapidly growing customer communications technology provider serving financial and regulated industries, has announced its acquisition of Adare SEC, a UK-based leader in multi-channel communication management. This strategic move accelerates Mail Metrics’ expansion into the UK market while solidifying its reputation as a trusted provider of digital and printed communication solutions.

Mail Metrics has achieved remarkable growth in recent years, with revenue growing from €1 million in 2019 to a projected €210/£175 million proforma in 2024. The acquisition of Adare SEC, which operates from sites in Huddersfield, Leicester, and Glasgow, increases Mail Metrics’ workforce from 150 to 600 employees, and marks the company’s fourth acquisition in four years.

As part of the deal, MML Growth Capital Partners Ireland has invested a substantial amount in Mail Metrics for a minority stake. The deal is also backed by Bank of Ireland and AIB.

Mail Metrics’ solution enables large enterprises in highly regulated industries to digitally transform their customer communication and engagement processes while ensuring compliance with increasingly stringent financial and data protection regulations. This aligns with Adare SEC’s expertise in delivering integrated physical and digital communication management solutions for clients in similarly regulated markets, including the public sector.

The acquisition builds on Mail Metrics’ proven track record of strategic growth, following its previous acquisitions of Persona (Ireland) and Forth Communications (UK) in 2021, and Dafil (Ireland) in 2023.

"This is a landmark day for Mail Metrics as we welcome Adare SEC into our group. Tony Strong and his team have built an exceptional business with a stellar reputation in the market. This acquisition is a natural step in our scaling journey, combining our strengths to deliver innovative and compliant communication solutions for our growing client base across the UK and Ireland.

“I would like to extend my gratitude to our financial backers who have made this deal possible. MML Ireland, our new private equity partner, and our banking partners at Bank of Ireland and AIB have provided invaluable support throughout the process. Their collective confidence in our vision and commitment to this acquisition has been instrumental in bringing us to this successful outcome.

“Additionally, I would like to thank Clearwater, our corporate finance advisors, for their advice, and unwavering support throughout the entire process.”

Nick Keegan, CEO, Mail Metrics

Contact us

Get in touch with one of our solution consultants to discuss your regulated communication requirements.

Get in Touch

Take a look at more of our: News

Let’s dig deep for Alzheimer’s

Our chosen charity partners for 2025 are Alzheimer's Society and The Alzheimer Society of Ireland. Earlier this year, we asked colleagues to vote on their charity partner of choice, and the Alzheimer’s cause was the clear winner. It’s a disease that impacts widely, and both of our charity partners are at the front-line, providing support, funding research and campaigning to make dementia a priority issue.

Read Article

Mail Metrics featured on Deloitte Fast 500

We’re delighted that Mail Metrics is featured on the newly announced Deloitte EMEA Technology Fast 500 – a ranking of the 500 fastest growing technology companies across Europe, Middle East and Africa.

Read Article