SSE Airtricity

Renewable Energy Provider

SSE Airtricity achieving savings and sustainability through smarter mail

SSE Airtricity, Ireland’s leading renewable energy provider, supplies more than 350,000 homes and businesses. But producing and mailing over a million customer packs every year in-house had become costly and inefficient.

By partnering with Mail Metrics, SSE Airtricity transformed how it managed transactional mail, unlocking cost savings, reducing waste, and creating a leaner, more sustainable process.

The Problem:

SSE Airtricity was managing all customer correspondence in-house, producing 1.2 million packs annually. The approach relied on multiple stationery types, high postal costs, and inefficient resource use.

The company needed a solution that would cut costs, improve operational efficiency, and align with its sustainability goals.

How we helped:

Mail Metrics introduced Mail Metrics Post, transferring production and mailing from ten different stationery formats to a streamlined, full white-paper solution.

We also deployed our proprietary postal optimisation system, reducing the number of envelopes used for each customer mailing from two C5 envelopes to a single plain outer. This not only simplified operations but also lowered costs and improved environmental performance.

“By consolidating stationery and optimising mail distribution, SSE Airtricity reduced costs, cut waste, and lowered its carbon footprint.”

The Results:

The changes delivered immediate and long-term benefits. SSE Airtricity now benefits from significant postal discounts, a reduced carbon footprint through the elimination of base stationery, and a more efficient, scalable mail process.

By moving to a white-paper solution and rationalising envelope usage, the company reduced waste, saved money, and aligned its customer communications with its broader sustainability mission.

1.2m

customer packs produced annually

stationery types reduced to 1

350k

homes served

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