Utilities Insight – Data Driven Communications

So far we’ve covered the importance of customer mapping and having a fully integrated communications solution. In today’s final instalment in the series, we end with the importance of data in ensuring your customer communications help increase the customer experience and drive customer advocacy. Data Driven Communications Knowing what communications […]

Utilities Insight – Integrated Customer Communications

Yesterday’s insight focused on the importance of fully mapping your customer journeys. In today’s article, we focus on the importance of ensuring your customer communications are fully integrated across channels and journeys. Integrated Customer Communications To add further complexity, consider the customer that you never hear from. It would be […]

Utilities Insight – Understanding your Customer Journey

In the first of the series into our Utility sector insights, we focus on what every business needs to get right to stay relevant in today’s market – Customer Experience. Foreword Competition in the utility sector is fierce.  Since its deregulation in 1989, the UK energy marketplace has grown significantly […]