Expectations on the speed, clarity and ease of an organisation’s communications are constantly rising. Customers, and citizens, desire easy and frictionless interactions from their bank, their energy supplier, their insurer, their council – all interactions with all service providers. When one provider offers a high-quality experience, the others are expected to follow.
And so, organisations undergo transformations to keep up – to build the capability and capacity to meet these ever-increasing expectations. But all change comes with risks. Digital transformation projects that overhaul systems and processes, for example, can outpace the ability of human capital to manage their new day-to-day.