With no less than 32% of customers now feeling that sustainability is as important as price in their decision making process (a finding from our most recent consumer survey – Communication Calibration), an environmentally conscious customer communications management (CCM) operation is more important than ever – in house and throughout the supply chain.
But how should you approach sustainability when you are sending out hundreds or thousands of customer communications a day? Should you just digitise everything?
Sustainability has often been discussed in terms of reducing paper and digitising all communications regardless of the needs of the customer. However, technological advancement without consideration can be just as - if not more - harmful to the environment as paper waste.