Technology-led secure and essential communication solutions provider, Adare SEC, part of the Adare Group, today (13th October 2016) announces that it has been selected by multi-channel retailer, N Brown Group, to deliver secure, personalised financial communications to its customers, following a competitive tender process.
N Brown Group is a leading specialist fit, fashion retailer offering customers an extensive range of products in clothing, footwear and homewares. Fronted by its three power brands JD Williams, Simply Be and Jacamo, the organisation is currently undergoing a digital transformation, a key part of which includes an ongoing strategic focus on data analytics to increase customer personalisation and improve experience across all brand touch points.
In line with this strategy, Adare SEC, a specialist in secure, data-driven transactional communications, has been awarded the contract to deliver both printed and digital financial communications to N Brown’s ‘personal account’ customers. Adare SEC’s pioneering technology will be integrated to enable the personalisation of credit documents with targeted promotions, based on the spending habits of each individual consumer. It is hoped that this strategic approach will both enhance experience and increase sales.
Chris Kevill, Head of Financial Services Development for N Brown, said: “Personalisation is absolutely key to the experience we aim to deliver to all of our customers whenever they interact with the brand, be that on screen, via a mobile device or in a printed credit statement. We are making significant investments into industry leading technology and data insight, putting our customers at the heart of everything we do.
“Adare SEC will provide us with the high-quality, technology-led solution we need to enhance communications to our personal account customers in a streamlined and fully integrated way. It will play a key part in our ongoing strategy.”
Barry Crich, Managing Director of Adare SEC, said: “We’re delighted to be working with N Brown Group, as it continues to move its business forward. Like Adare SEC, N Brown Group is a forward-thinking company which is dedicated to delivering the best possible experience and service for its customers and we look forward to working together.”
Adare SEC, part of the Adare Group, provides technology-led, outbound and inbound Secure and Essential Communication Solutions to private and public sector clients who need to control the cost, quality, security and efficiency of their printed and electronic communications.